The tech landscape is constantly shifting, and with it, businesses must adapt to new challenges, especially around cloud computing and resource management. Unfortunately, small to medium sized businesses are feeling this the worst. If your business relies on platforms like Azure, Citrix, or similar tools, understanding these shifts is critical to maintaining seamless operations in 2025.
citrix Trends to watch for in 2025
Battling Rising Costs In Texas and Oklahoma
One of the most notable trends is the rising cost of cloud tools like Citrix and Nerdio. While both had price increases, Citrix had the biggest licensing change: an increase in price by 100% with the additional challenge that customers must go through a 3rd party and use their support systems (VMWare, the most common one, also went up on their prices last year). That's a doozy of an invoice change.
These increases reflect an industry-wide adjustment as providers grapple with higher operational expenses, resource demands, and new technology adoption. If your organization relies heavily on cloud-based services, expect these changes to affect your budget. This underscores the importance of understanding your licensing agreements and the potential impact on your overall costs.
Our Recommendation: Businesses operating under subscription models, like Citrix for Virtual Desktop Infrastructure (VDI) and remote work solutions, are likely to feel this the most. Now is the time to reevaluate your licensing posture and explore whether alternative solutions might better suit your needs. This would include Nerdio and Azure.
Resource Constraints and How To Adjust
Another major factor shaping the cloud landscape is resource strain. Resource availability is not infinite, and Azure’s ongoing challenges in these areas have led to rethinking how resources are allocated. The 2024 launch of a new data center in Atlanta aims to address some of these constraints, but demand for resources—especially due to AI workloads consuming significant central process units (CPUs) and graphics processing units (GPUs)—is still outpacing the current supply. Unfortunately, not a lot of people understand just how much compute goes into those AI queries on ChatGPT and, as a result of billions of queries daily, data supplies are dwindling.
Our Recommendation: For businesses, this means setting realistic expectations about the availability of cloud resources and planning strategically. Moving workloads to less constrained regions or adopting hybrid cloud solutions can provide much-needed flexibility. The fluid nature of the current environment also highlights the importance of working with providers that can help mitigate these challenges through tailored solutions.
alternate Options that meet your needs
Amidst these challenges, we recommend you explore alternatives. Moving from Citrix to Azure Virtual Desktop (AVD) or partnering with third-party vendors has become a viable solution for many. For SMBs especially, these decisions can feel overwhelming, but the right partner can help simplify the process.
We’ve been proactively identifying and delivering alternative solutions that aren’t as affected by rising costs and resource constraints. This includes moving customers onto more cost-effective solutions that still provide the same amount of storage and compute required to get what you need done. Additionally, we're looking into new ways to make sure these solutions will not run out of compute so neither do you.
We don't want customers to navigate these changes alone, so we offer pre-vetted, ready-to-deploy solutions that take the guesswork out of your strategy.
Looking Ahead, Preparing for Change
The pace of change isn’t slowing down, and businesses that fail to adapt risk falling behind. Furthermore, you risk vulnerabilities that cyber criminals can then exploit. Whether it’s transitioning to a hybrid cloud environment or fully embracing the flexibility of public or private cloud solutions, the time to act is now. The industry has been moving in this direction for years, and businesses that haven’t made the leap are doing themselves a disservice. By aligning with a trusted partner, you can not only navigate these changes but also position your organization for long-term success in an evolving tech landscape.
We'd love to be that partner that helps you save money and accomplish your goals. Let us know if we can help.
Emily Kirk
