Elements of an Effective Crisis Management Plan

Published on June 10, 2015

A crisis management plan helps your organization avoid recovery delays, operational disruptions, and financial disasters. Therefore, is there a difference between a disaster recovery plan and a crisis management plan?

The Houston Chronicle says, “A crisis is any event that threatens your company. This can range from a natural disaster to the loss of a major client or a scandal among your executives” (Source: Chon.com).

Under most circumstances, many IT departments regard a “crisis” as a natural disaster or other event that can result in technical downtime. However, there is still a very human side of crisis management that also needs to be addressed.

Crisis Management Outside of a Disaster

When you are creating your organization’s DRP and BCP, don’t forget to plan for other events that could be considered a “crisis.” For example:

  • Financial crisis (Catastrophic losses, cost increases, bankruptcy, etc.)
  • Employee malevolence (Product tampering, terrorism, theft, etc.)
  • Executive malpractice (Scandal, organizational reputation, corruption, etc.)

While you may have already taken measures to protect your business against the effects of a natural or technical disruption, adding elements of a crisis management plan to your DRP can help support your organization for other crises.

Your crisis management plan can to incorporate the following three elements:

1. A Crisis Communication Team

Identify key players in your organization to respond during a crisis. These may, or may not, be the same individuals who respond to a natural or technical disaster. Establish a chain of command to streamline the way the responders act in different circumstances. For example, the crisis management team can include a PR representative and a senior executive, in addition to the disaster recovery plan team.

2. Crisis Risk Assessment

Address problems before they happen. Technical professionals conduct a BIA, or business impact analysis, to determine the factors that pose risks to the business’s infrastructure. The crisis management team should complete a risk assessment to foresee responses other than those of a technical nature.

3. Communication Channels

With natural and technical disasters, channels of communication can get strained quickly. Telecommunications during a crisis need to be carefully monitored, depending on the situation. For example, if the organization is hacked, responders might need to use a different communication channel to avoid leaking more information. Plan contingencies to deal with bumps in the original communication plan.

Your Crisis Management Plan

You can think of a crisis management plan as an ancillary plan to support the organization for situations that occur outside the realm of a standard disaster recovery plan. Many of the same principles – like having a dedicated response team, leveraging enterprise technology tools, and anticipating multiple scenarios – also apply to designing your disaster recovery and business continuity plan.

Take advantage of the expertise of your local IT solutions provider. Certified consultants can help you design and deploy a DRP to work beside your crisis management plan. Contact Centre Technologies for more information about our disaster recovery and business continuity solutions today.

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About the Author

Centre Technologies Centre Technologies

Centre Technologies is a full-service IT consulting and managed services provider headquartered in Texas, with a focus on mid-sized businesses. As a trusted IT partner for well over a decade, Centre is recognized for its local experience and enterprise-grade cloud and cybersecurity solutions. Centre is committed to helping organizations harness the power of technology to maximize their operational efficiency and exceed their business goals. Learn more about Centre Technologies »

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